Client: Volkswagen Autovehicule Comerciale
How do you communicate the special price offer for the Volkswagen Crafter series in a pleasant way and as close to the target audience as possible?
Starting from the fact that a Volkswagen Crafter is a practical choice for everyday work, we developed the campaign under the message “Practically at work, practically at cost”, both on print and on radio.
Thus, knowing that the Crafter models have the capacity to carry (almost) anything, we illustrated this visually, using the textures of the various construction materials that find their place in a Crafter, something that we also developed in the radio spot.
The results? The “Practic” campaign was so practical that we continued it through a second series of executions: “An offer practically impossible to miss”.