Client: Porsche Finance Group Romania

Advertising campaign/ Event/ BTL

For the launch of the new PFG service, “Rent”, we had to create a concept to communicate to customers that they can take, for a fixed monthly rent, a new car for as long as they want and in what parameters they want.

Thus, being an innovative service that responds to diverse and dynamic mobility needs and that addresses those who always want to drive the latest car models, we have developed the “Upgrade” concept.

It took shape visually through elements that refer to a futuristic “shop”, where customers can come to choose their car and the parameters suited to their needs and desires, improving their mobility, whenever they want.

The campaign was designed for digital and allowed multiple executions for the respective car brands.