Client: AXN Romania
When it comes to STAR WARS, everything has to be at the highest level – at the franchise level and the number of fans around the world, of course.
And our event, implemented with AXN, for the release of „Star Wars: Episode VII – The Force Awakens” was no exception. We created a super competition for winning prizes „by force” and activations as „intergalactic” as possible.
The communication was done both online and on the spot through branding, displays and other materials designed to create an atmosphere detached from the world of wars fought throughout the Universe.