Client: Audi Romania
In order to communicate the partnership between Audi Romania and Pescariu Sports & Spa, we started from what the two brands have in common: a performance-loving target audience, who always wants to outdo itself.
That is why we have chosen to integrate Audi cars into the „decor” of the sports club, in a way that we would not interrupt the experience that consumers have there. Thus, we presented the athletes and the Audi models as „superheroes”, for whom the adrenaline, the freedom to go wherever they want, the power and the ambition are not only wishes, but a lifestyle.
Audi product displays completed the brand experience in the location.