Volkswagen ”Polo Happy”

Client: Volkswagen

Advertising campaign/ Print/ Radio/ BTL

It’s hard not to brag about the campaign for Polo Happy!

And this is not only a statement, but also the concept that has been the basis of an integrated communication campaign. Conducted for over 3 years, this included a series of different creative executions, not only for our taste, but also to that of the general public.

The results? If at the beginning of the campaign, Happy Polo was in 16th place in the ranking of cars sold in Romania, after 3 years of the campaign, it climbed to a well-deserved 3rd place.

And this is what we call a well done campaign, which was followed by a tactical campaign at a very good price.