Advertising campaign/ Print/ Radio/ TV
Your home is among the most important things in life, the place where you return every time and where all your loved ones are. And the Vaillant boilers are designed to ensure the comfort of the house, to the highest standards.
Starting from this premise, we answered the client’s brief, creating the integrated campaign “Why Vaillant”. Through this campaign, we addressed consumers in a simple and focused on the benefits way.
Thus, regardless of whether we integrated it on Print, Radio or TV, each execution of the concept focused on the main reasons why Vaillant boilers are the best choice. And we had plenty of reasons, so many that we even developed an “open days” event, to answer as exhaustively as possible to the question “Why Vaillant”.