PFG “The winning change”

Client: Porsche Finance Group Romania

Advertising / Digital campaign

You have to communicate a Remat offer in an attractive and different way from the competition, considering the fact that, in the end, they have the same kind of campaign. Pretty simple, right?

Well, the concept we thought of, “The Winning Change” – aimed not only to communicate the offer for each brand individually, Audi, Volkswagen, SEAT or Skoda and of course its features, but also “placing the action” in a framework known to the target audience, mostly made up of men, to make it more attractive.

Thereby, just like in football, when you want to continue your successful way and reach performances, you need to make THAT winning change from time to time.