Client: Porsche Finance Group Romania
The challenge was to communicate the lower interest rates on loans in RON for the purchase of a new car through PFG. And how do you do that in a memorable way?
Starting from the low interest rates, we have illustrated the offer in an extremely, but visually impactful way: the interests given so low that they reached the ground, hence the character used: the mole.
The campaign “We took down the interest” integrated the print with POSM and BTL in the showrooms of the car brands, creatively challenging the customers to use this offer.