Client: MAC Cosmetics

BTL /Events /Brand launch /PR

A leading player in the cosmetics industry, MAC chose us to continue its success story. Thereby, we took care of the company launch in Romania.

The event,“Tartan Tale MAC”, represented a story full of fantasy and color that came to life, for a week, with the help of MAC cosmetics.

For the official launch of the store, the ladies were invited, along with VIP personalities and make-up artists, to discover the story of tartan, through demonstrations, an activation in the shape of an oversized book and a theater troupe, which illustrated the brand’s emotion.

The second stage was reserved for the launch for specialists, realized through an event “Trends Masterclass” at the Loft, with guests from the press and make-up artists.

The results were straight from a fairy tale. With over 10,000 customers, in just 1 week, at BTL activation, +100% awareness and over 80% participation in the activation dedicated to the press and specialists, this project was a colorful one.