Advertising campaign/ Print/ BTL/ PR
For Gorenje, one of the largest manufacturers of household appliances, we had to think about an attractive event through which we would like to generate, among the distributors, the desire to include in their portfolio the new range of washing machines with dryers.
Our solution? An event “Next Level” from all points of view, where the guests were able to discover the world of Gorenje appliances, through the indications offered from the arrival, dedicated materials, but also promotions on product categories with “instant winning” type mechanism – all designed to illustrate the innovation of Gorenje washing machines with dryers.
And the “Next Level” performance promised by the brand was also seen at the level of results, by activating over 80% of the press and the specialists invited to the event.