Client: Burger King
Advertising Print/ Radio/ Digital campaign
In a market as competitive as the fast food restaurants is, a good campaign must be “spicy” from all points of view.
And for Burger King, we created the concept “Angry Weeks”, designed to promote the most spicy burgers in the restaurant’s portfolio.
For the launch of the campaign we developed a microsite that caught fire: literally, with the help of suggestive visuals and figuratively through the amount of leads we gathered. And things really “warmed up” when we started communicating offers from restaurants, but also offering instant rewards to visitors.
As for the results of the campaign, you can not be angry. With over 75,000 online views and +20% sales growth during the campaign, you would always want to enjoy “Angry Weeks” at Burger King.