Client: AXN Romania
Drama, mystery, adventure or… action?
To promote AXN, AXN White and AXN Black channels, we created a digital campaign, “In action”, which was supported by a dedicated microsite. Through the campaign, we challenged the viewers to enter the world full of adrenaline and excitement of their favorite series.
The mechanism was simple. In addition to the satisfaction of indentifyng themselves with their favorite characters and living every moment at maximum intensity, the audience of AXN channels followed the passwords displayed during the broadcast of the series and answered to a simple question, all to win the AXN action prizes.
The results were also full of action. During the campaign, the microsite was viewed over 85,000 times, and the engagement rate on Facebook increased by +10%.