Client: Audi Romania
Advertising campaign / Launching Event / BTL/ Digital campaign
How can you make yourself noticed in one of the largest auto shows in Romania?
We took the challenge seriously and communicated Audi’s presence at SIAB through the concept “Shape the future”. As a statement, it represented the Audi brand and as a call to action for consumers, it supported the theme of the event to present the latest innovations in the automotive field.
Thus, the concept helped us to communicate the Audi’s presence, to brand the stand, but also to launch of the Audi e-tron concept, Audi’s first fully electric car. The launch event with their 500 guests, completed the experience of the Porsche Romania brands and facilitated the first contact with the latest car innovations.
Regarding the results, we had +100% awareness, participation in the event of over 80% of the target audience and collecting leads, all in the context of the presence of the most important players in the auto industry.