Client: Audi Romania

Advertising campaign/CSR/ Video/Digital

Romania ranks first in the European Union regarding the number of fatal road accidents, many of which could have been avoided if the traffic participants would have paid more attention to what was happening around them.

In the absence of any impact discussions on this topic, together with Audi we have created a social responsibility campaign “#SafetyStartsWithYou”, to encourage drivers to drive defensively, even if the cars have assistance systems that help in case of danger.

Thus, we created a video spot, with Tudor Chirilă, through which we wanted to highlight the idea, through an emotional approach, that when you are careful behind the wheel, not only can you save others, but you can even save yourself on you, because the roles could always be the reverse.

At the same time, presenting real situations in traffic, we had the opportunity to highlight the main support systems with which the new Audi Q7 is equipped, systems that may prove useful in such situations, but which do not replace a sharp mind.