Client: Audi Romania
We are passionate about everything in the automotive field, and car launches are no exception.
And to make the public aware of the Audi family’s “rebel”, the new A1, we outdid ourselves. Starting from the characteristics of the future drivers, young people, non-conformists and sportsmen, but also from the agility and urban character of the new model, we developed the concept that was the basis of the whole communication: “Urban Art”.
The elements that helped shape this concept, adding color and adrenaline to the event, were taken from real life: music, skateboarding and graffiti artists who made, from the unveiling of the new Audi A1, a real show.
And with over 80% participation in the event dedicated to customers, press and KOL and with over 150 participants in the TEST DRIVE, we consider the launch of the new Audi A1 to be an “urban” success.