Is a logo enough or do you need a branding strategy?

In recent years, the market has become overcrowded with new brands, which has led to fierce competition among them. Therefore, the smallest details have come to generate a very big impact on the success of a brand. An attractive logo, that lacks a story or which simply does not represent the brand, will not have great results. An integrated strategy, with an entire branding process, a marketing plan and an advertising strategy, will be more than necessary. But, of course, will have to be approached with attention and seriousness. In this regard, a full-service advertising agency can guide you in order to stand out among the already existing brands.

What does branding mean?

Branding is a marketing practice that refers to the DNA of a brand. The name, the logo, the graphic design, the colors, the values, all these are elements of a branding strategy.

At first glance, one might think that branding is a quick process that can be developed by anyone. However, in most cases, it is approached superficially. This leads to a lot of other impediments in building the brand. Therefore, it is best to seek the help of some specialists from a creative agency to make sure you make the right decisions when laying the foundations of a new brand image. At the same time, there is also the re-branding process. This refers to the creation of a new image for an existing brand, but which needs a new approach.
Below, we have listed some reasons why we believe that a branding strategy is important and why you should take it seriously:

• Develop the identity of a brand and define its values

What does your brand stand for? If you don’t have a well-defined answer, your audience won’t either. An effective branding strategy aims to define the identity of a brand. This will be the image that the customers see when looking at your product. The field, the activity, the tone, the approach, all these must emerge from the strategy you create. Every detail can change the public’s perception of your product. As for the brand values, they must be established from the beginning, so that the whole strategy is cursive and coherent.

• Generates emotion

You will definitely have a positive answer if the audience can empathize with the story that your brand tells. Your branding strategy should not communicate an exceptional message, but one that people understand, one which creates a real connection. Big brands are not successful because they present themselves as superheroes, but because they make you feel like one. This connection, however, is a gradual process, which begins by creating a positive reputation, thanks to which people can trust your brand.

• Supports advertising

Advertising is another component that is part of the branding process. Advertising strategies will directly reflect the brand image and its values. In this case, a branding agency has a major role. If the strategy was built correctly from the very beginning, the communication will only follow it and will reproduce the outlined image. Without a clear and correct process of branding, a brand development will not be able to be coherent. Next step you know, you will lose its direction and you will be delivering a mixed message.

• Eliminate unnecessary ideas

When looking for new ways to promote your product and for new directions of advertising, people tend to become bold in their ideas. But more often than not, many of these ideas are not in line with the image created in the branding process. If this image is well defined and the directions of the brand are clear, it will be much easier to reject the ideas that would eventually turn into a failure. In such cases, you need a creative agency, which brings a new perspective and can warn you when you move away from the purpose and the image of your brand.

A seriously approached branding process plays a major role in a marketing strategy. Whether it’s a new brand, or we want to offer a new direction for an already existing brand, a full-service advertising agency can help you build a well-defined image, with which the public can empathize and that they can trust.