If you don’t work in the field or you haven’t tried to do the job that a team from an advertising agency would do, you are probably under the impression that you…
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Targeted communication and why you need to know your target audience
The targeted communication process means finding a target audience according to your business and transmitting the information to it in an appropriate and attractive way. But how can you do that and…
Influencer marketing – how does it work
In recent years, with the popularization of social networks, the concept of Social Media Influencer has grown. Due to a large number of followers and their ability to persuade, influencers can have…
Brand awareness campaigns – worth or waste of time?
What does brand awareness mean? Brand awareness is about the notoriety of the brand and product recognition. Brand awareness campaigns can be implemented using the most appropriate communication media. These depend on…
Is a logo enough or do you need a branding strategy?
In recent years, the market has become overcrowded with new brands, which has led to fierce competition among them. Therefore, the smallest details have come to generate a very big impact on…
Can your brand benefit from a full service advertising agency?
The answer is: yes, you need one. And we don’t say that just because we, ourselves, represent a full-service advertising agency. In this article, we will present to you 5 points, in…
Why marketing campaign is part of your brand foundation
Do you think you know your customers? Do you know what they want? What does the last feedback you received from a customer sound like? A marketing campaign helps you find an…
Why a social media campaign can save your brand
Social media has become part of our daily lives. Whether we are talking about Facebook, Instagram, or other social networks, anyone has an account on at least one of them. Thus, due…
Mistakes to avoid when developing a communication strategy
When it comes to a communication strategy, the mistakes you make can have negative effects on your marketing campaign. Thus failing to achieve the goals you set in the beginning. To avoid…
Full-service creative agency – 3 reasons to choose one
A full-service creative agency provides you with a lot of options. From full-service agencies focused on creative concepts or a niche of branding, design and even digital services. Of course, you are…