Do you need an advertising agency or you can handle it yourself?

If you don’t work in the field or you haven’t tried to do the job that a team from an advertising agency would do, you are probably under the impression that you can do the same things yourself. Ideas? You have them too. Online advertising? Is it that hard to post some pictures with your product? Campaigns? Who needs them?

The simpler things seem, the more complicated and specific they actually are. Especially when you have to manage everything within a certain budget and accomplish the best results with it. Below we have prepared a list of the main benefits of working with an advertising agency.

  • An entire experienced team

When you work with an advertising agency, you are actually collaborating with a whole team of professionals. You don’t just hire a copywriter or an Art Director, but you are actually working with a team that already has an effective collaboration. Moreover, they are already knowledgeable in this particular field and will know how to take the right decisions for developing a strategy for your brand.

  • An objective point of view

The staff that is part of your team will not be able to see company’s actions objectively. They may not be able to get into the minds of your customers because they are too involved in the day-to-day problems of the company. However, an advertising agency will have a new perspective on how the customer thinks and will be able to look at your product from a different angle.

  • Right managing of your effort and budget

An experienced advertising agency will have the necessary tools to monitor how much money you spend on advertising your products. They will correctly analyse budget that are used on different platforms and will prevent the budget from being exceeded. Their methods for communication strategy will be more effective, helping you get visible results with minimal costs.

  • Following the latest trends

An advertising agency is up to date with the latest trends on the market. The team updates their knowledge by attending seminars and conferences. With so many things to do, the company’s owner could not do an equally good job of being up to date with all the news in the field of advertising.

  • Creativity in the right direction

A specialized team from an advertising agency has gone through countless creative processes and has experience in finding the right ideas for a certain brand. Yes, you may also have ideas and you might also be creative. But it is very important to know how to eliminate the options without  potential, those that are not suitable for your audience or, more importantly, those that have already been addressed.

Creating a communication strategy, managing advertising and making the right choices requires time, experience and commitment. If you want your efforts to have a better chance of succeeding and faster development, you should choose a full-service advertising agency. It’s up to you if you want to continue experimenting or if you prefer the safest option, by working with a team of professionals. If you make the right decision, the ICON’s team is waiting for you with enthusiasm and creative ideas.